As Facebook presented extensive features of the Messenger bots in the F8 conference in April 2016, not everyone understood the impact that would result in communication between companies and their customers.
One no longer needs to explain what WhatsApp is to German-speaking regions. It has evolved into a popular messenger among both the younger and elderly generations.
So far, there had been only two options for anyone who wanted to read an article online: Either visiting the website of the respective news portal or using one of the mobile apps. With the so-called Instant Articles, there is now a third option: Facebook.