From checking local demand for your shop's products or services, to localizing your content and more, there are a number of things to consider when expanding into new markets. Start here.
Page speed is a key performance metric for your website. You can gain 40-70% if you compress HTML and other types of code. Here's how…
From understanding your target audience intimately to nailing your content structure and execution, our complete guide will help you pull people in and close them.
A slow website annoys visitors, and also gives negative indicators to Google. In this article, we explain what benchmarks you should be aiming for, which tools you can use to measure your page speed, and offer 24 ways to optimize your loading times.
To drive highly-relevant traffic to your online shop, you need a solid grasp of the search terms that potential visitors use. Our ecommerce SEO queen clarifies how to analyze your current keywords, accurately assess searcher intent and research ripe new opportunities.
Every relationship can use a little fresh spark sometimes. Especially around Valentine’s Day. And that includes the way your customers relate to your website.
Here's why you should try both paid and non-paid options for reaching Instagram users – plus 5 high-impact ideas to try for your business today.
Don't panic – if your online shop is having issues with technical SEO then our resident website whisperer Izzi Smith can help.
These are two of the most common types of redirect, but are often confused for each other. We explain how to use them correctly, and why it still matters.
From permanent 301s to temporary 302s (and more), redirects are crucial for migrating single webpages or whole domains. We explain what they are, how they work, and when to use them.
Cognitive psychology refers to a psychology sub-discipline that explores internal mental processes. In this article, we examine how people consume and process online information, and offer 6 ways to improve your website UX accordingly.
“Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll.
Using WordPress as a CMS? This article explains the SEO measures you should take to improve your content’s visibility and rankings on Google.
If you regularly surf the internet, you’ll find that not all websites always work smoothly. 403 errors can be a reason for this, although they are not as common as a 404 error message.
The summer is well under way, and for some, that means business slows down. Use this time wisely and optimize your website user experience! Our 6 point checklist will help you focus on what you need to work on.