Email marketing belongs to any successful marketing strategy. In this article we list 10 tools that will help you fulfill your email marketing requirements.
Is Email marketing dead? To be successful with emails, you need to make sure you’re serving your target group and their moment of need, just as in online marketing. The tool you carry out your email marketing with plays an important role in successful email campaigns. In this article, we present 10 different tools that can support you in successful newsletter marketing.
The list is not a ranking - we just want to make it easier for you to choose the best tool to suit your needs. When comparing prices, we compare basic or standard versions of each tool.
To call GetResponse just an email marketing tool would not do justice to this marketing solution. With GetResponse, you can create individual mailings for which several thousand pre-licensed stock photos are available. Beginners can use the Drag&Drop editor, and experts can work on their mails with HTML code. This newsletter software also offers practical A/B testing, extensive tracking options as well as the option to use the tool for marketing automation mailings.
What we like:
What could be better:
Prices: from 15 dollars per month for 1,000 emails
Based in: Poland, since 1998
Figure 1: Getresponse homepage
Newsletter2Go is an easy-to-use newsletter software with an intuitive drag&drop editor. 50 free templates are available for those who want to send newsletters without spending too much time planning. You can also create mails that are ready to send with just a few building blocks, and you can access over 500,000 high-resolution images to design your emails. What’s particularly practical: a text version of each HTML mail is created, which is displayed to recipients if HTML is blocked. Another advantage is the automatic maintenance of the recipient list. You can create A/B tests, as well as a clickmap or bounce tracking for the evaluation of campaigns. You can receive the reports in real time.
What we like:
What could be better:
Prices: from 20 dollars at 1,000 Mails/month with the standard version
Based in: Germany (Berlin)
Figure 2: Newsletter2Go homepage
Clever Elements delivers an e-marketing solution that reduces the user experience to a single dashboard. Campaigns and targeted mailings for a limited group of recipients can be created quickly and easily. The content management system from Clever Elements is intuitive to use and enables the creation of newsletters in modular mode. Clear dashboards are available for success measurement and reporting. Clever Elements ensures a reliable delivery of your mails by intelligently monitoring your own mail servers.
What we like:
What could be better:
Prices: from 30 Euro from 1,001 recipients
Based in: Germany (Berlin)
Figure 3: Clever Elements homepage
Rapidmail is an easy-to-use e-mail marketing software that supports you in sending e-mails smoothly to customers and prospects. The templates are practical and can be used to create mailings very quickly and easily. The media library with over 880,000 royalty-free images is also impressive. The provider is CSA certified, which reduces the risk of your emails ending up in the spam folder.
What we like:
What could be better:
Prices: from 12.80 Euro for 1,000 recipients/month
Based in: Germany (Freiburg)
Figure 4: Rapidmail
You have most certainly already come across the mail software Mailchimp, with the laughing monkey in the logo. Mailchimp has existed since 2001, and is already well known in the circle of mail software providers. This is clear in the tool. It is refreshingly easy to use and offers a variety of customization options. Marketing automation, A/B testing or autoresponders are also possible in the Pro version. The servers and mail data are located in the USA. Mailchimp is a mail software that can be fun to use.
What we like:
What could be better:
Prices: Free of charge (with advertising banner) for up to 10,000 email mails per month and 2,000 recipients.
From 10 US dollars per month for 500 recipients monthly with unlimited mail dispatch.
Based in: USA (Atlanta)
Figure 5: Mailchimp
With Mailjet, you get a sophisticated and user-friendly email marketing software. Mailjet has the advantage of integration options with your own CMS or applications. Those who already rely on project management in marketing can use the premium version of Mailjet to create several users and distribute individual roles. This is how you create mail campaigns with Mailjet in a team. ISO certification ensures that your mails reach their recipients reliably. Monitoring and reporting are also well thought-out, enabling you to carry out extensive analyses.
What we like:
What could be better:
Prices: from 8.69 dollars for 30,000 Mails/month in the basic version
Based in: France (Paris), hosted in Germany
Figure 6: Mailjet
CleverReach offers you a high level of user comfort as well as a wide range of options for optimally aligning your mail dispatch with your recipients. In addition to numerous templates, you can edit images and photos directly in the tool. Experts edit the mails in the source code editor. In addition, the tool allows the administration of multiple users and roles, so that the creation of newsletters in the team is simplified. CleverReach provides useful tracking data and offers conversion tracking as well as Google Analytics integration.
What we like:
What could be better:
Prices: from 15 Euro monthly
Based in: Germany (Rastede)
Figure 7: CleverReach
If you want to use a wide range of functions as well as take advantage of SMS marketing, Mailify is an ideal solution. Sabarcane, based in Lille, France, has been developing the software ever since the company was founded in 2001. The result offers companies of all sizes the right email marketing solution. One plus: you can keep the newsletter data on your servers and switch off the cloud connection if necessary, in which case the newsletter will only be sent via Mailify. If you don't let yourself be deterred by the comparatively high prices, you will get plenty of "e-mail marketing" functions and a high level of usability for your money. Beginners also benefit from the support, which can also advise you on newsletter design.
What we like:
What could be better:
Prices: from 59 Euro for 5,00 Mails/month (60,000 per year)
Based in: France
Figure 8: Mailify
SendGrid is an email marketing software that combines a highly technical approach with intuitive usability. You can easily create mailings in the editor, and you can choose from many different responsive templates. The tool offers extensive possibilities for evaluating success, including smart segmentation of recipients, real-time analytics, and A/B testing of mail campaigns. A special highlight is the tool’s connection to an e-mail API. This allows SendGrid to be linked to applications, CRM and CMS of your choice.
What we like:
What could be better:
Prices: from 14.95 dollars per month for 100,000 mails/month (maximum 2,000 recipients) in the standard version
Based in: USA
Figure 9: Sendgrid
The Evalanche newsletter software from SC Networks is a professional solution for larger companies that can be tailored to specific industries or agencies. With Evalanche, mailings can be created intuitively and easily using the editor. Complete, multi-level email marketing campaigns can be created, and in addition to HTML mails, Evalanche also sends podcasts or videos. The evaluation takes place via live tracking in a clear dashboard. If required, multivariate split tests can be carried out in order to best align the mailings with the recipients. You can also automate mail campaigns to a large extent. Another advantage: you can collect all customer data in accordance with GDPR.
What we like:
What could be better:
Prices: prices only on request
Based in: Germany (Starnberg)
Figure 10: Evalanche
Lumen5 turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together accordingly.
What we like:
What could be better:
Prices: Starter: $19/month; Premium: $49/month; Business: $149/month
Based in: Canada
Figure 11: Lumen5
Email marketing should not be underestimated in your marketing strategy. What tool is right for your company depends on your companies needs and priorities. We have presented tools in this list that offer a wide range of functions, and are easy to use.
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Published on 05/15/2019 by Philipp Roos.
Philipp is an extended member of the Ryte family and supports Ryte with the latest SEO know-how and digital marketing news.